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UDC 159.9 (316.6)
PSYCHOLOGICAL ASPECTS OF SALES INNOVATIVE PRODUCTS TO REPRESENTATIVES OF BABY BOOM GENERATION
Chirva Ekaterina Andreevna
Institute of Management, Business and Law, Rostov-on-Don
Student of Psychological Department
Institute of Management, Business and Law, Rostov-on-Don
Student of Psychological Department
Abstract
This article focuses on representatives of Baby Boom generation (ie those who was born in 1946-1964). Analyzes problems of selling them modern IT products as well as the correlation of emerging issues with the values of this generation. To study this subject were considered theoretical assumptions authorship of Russian and foreign researchers from the entire generation as a whole. On the basis of these assumptions by applying the techniques of George Kelly were identified personal constructs of those Baby boomers who are on leadership positions, and were given recommendations for correcting strategies to sale them aforementioned product categories.
Category: 3. Psychology
Article reference:
Psychological aspects of sales innovative products to representatives of Baby Boom generation // Psychology, sociology and pedagogy. 2014. № 7 [Electronic journal]. URL: https://psychology.snauka.ru/en/2014/07/3380
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