UDC 316.77

THE COMPARATIVE ANALYSIS OF SOCIAL ADVERTISING IN RUSSIA AND IN FOREIGN COUNTRIES

Kashapova Elina Ildarovna
Ulyanovsk State University
Student of The Faculty of Linguistics, Intercultural Relations and Professional Communication

Abstract
The article is devoted to studying social advertising in Russia and in foreign countries. This article deals with the definition of social advertising, its functions and types. It analyses Russian and foreign social advertising and evaluates the use of foreign experience in Russia.

Category: Sociology

Article reference:
The comparative analysis of social advertising in Russia and in foreign countries // Psychology, sociology and pedagogy. 2016. № 3 [Electronic journal]. URL: https://psychology.snauka.ru/en/2016/03/6571

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